Everybody Smokes Old Chum

It's always interesting to see these old ghost signs and there are quite a few on the sides of buildings in the oldest parts of Victoria. The one above is on Fisgard and has obviously been painted over a few times. I can also make out the phrase "navy cut" which referred to tobacco cut a little coarser than normal for cigarettes. But the phrase appears to be painted under the words Old Chum. Above it I think I can see a faint "Players", the name of a brand of cigarettes that utilized navy cut tobacco. People still smoke but their numbers are decreasing every day. Today there are half as many smokers as there were 50 years ago, and soon, like this sign, smoking will just be a historical curiosity.