tag:blogger.com,1999:blog-5583858833715089401.post444346025497599195..comments2023-10-25T01:42:27.469-07:00Comments on Victoria Daily Photo: Save On Foods ArenaUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5583858833715089401.post-57856285979579537362009-10-25T13:24:53.445-07:002009-10-25T13:24:53.445-07:00The original Memorial Arena was built in the early...The original Memorial Arena was built in the early fifties and named in tribute to WWII vets.<br />When the new one was built, there was a controversy about dropping 'Memorial" from the name.<br />Save-On Foods was able to see it's name attached by contributing one million dollars for a ten year deal, an advertising bargain at 100K/year.<br /><br />This is a common practise now, commercial sponsoring and the advertising benefits are immense when you consider that every sportscast includes the mention of the name.<br />I personally find it foolish that a public-use facility like this should end up having a confusing front that leaves any visitor wondering if it isn't one large grocery store.<br />Maybe a new Johnston street bridge could be emblazoned "Wal-mart Crossing" to reduce tax cost.Dean Lewishttps://www.blogger.com/profile/06517101319415981439noreply@blogger.com